creative Direction + production

Waiākea had a mission and roots in Hilo. The story was already there. It just hadn't been told.

So we built it from the inside — the people who make the brand, and the town that makes it possible. Cast entirely from Hilo, shot with a kama'āina crew.

Alongside the brand film we produced a full suite of social assets for Waiākea's in-house ad team, plus creator content with brand ambassadors Kalei Mau and Nique Miller.

Brand work and performance work from the same shop, in the same voice.

Results:

• 7M+ passengers reached through Hawaiian Airlines in-flight distribution

Credits:

• Marvin Fisher - Executive Producer & Creative Director

• Nainoa Langer - Director & CInematographer

• Nick Cribbs - DP & Editor

• Cultural Advisor: John Ku’uhoamele Cuban

• Daniel Kawasaki - Producer

• Kolton Wong— Talent

• Kayla Leasure— Talent

• Geoli Nawahiekaluaopele Ng - Talent