creator strategy + production

Huaka'i by Hawaiian is a kama'āina travel benefit.

We cast real local creators and their families — Kimi Werner, Zeke Lau, the Higa sisters — and built the campaign around their actual reasons for flying between islands. Hawai'i saw people they knew in the ads, and wanted the benefit for themselves.

Creator storytelling drove the work: eight TVCs, a full suite of digital assets, brand photography, and paid media content.

Results:

• 340,000+ sign-ups in the program's first year

• Silver Pele Award — Cinematography in a Campaign

Credits:

• Marvin Fisher - Executive Producer & Casting Director

• Nainoa Langer - Director & CInematographer

• Matthew Heirakuji - DP & Water Op

• Nani Welch Keli'iho'omalu — Photographer

• John Hook — Photographer

• Kimi Werner — Talent

• Justin Turkowski — Talent

• Jordan Higa — Talent

• Lindsey Higa — Talent

• Jenna Lau — Talent

• Zeke Lau — Talent

• Mekanism - Creative Agency