We’re an indie-agency with big impact, built for clients who want to cut through the noise.
Fish Tank Creative is part creative shop, part strategy braintrust — producing meaningful work with people we respect, for brands we believe in. We’re not trying to be the biggest agency in the room. Just the most thoughtful. The most resourceful. The most real.
We approach every project like a conversation, not a pitch. With fewer layers, more clarity, and a focus on storytelling that actually sticks.
This is how we work. This is Fish Tank Creative.
this is
work
OUR
CREATIVE DIRECTION
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CONTENT DEVELOPMENT
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CULTURAL STORYTELLING
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CREATIVE DIRECTION 〰️ CONTENT DEVELOPMENT 〰️ CULTURAL STORYTELLING 〰️
HAWAIIAN AIRLINES
Introducing Huaka‘i by Hawaiian, a journey with purpose that honors local voices, island-to-island connection, and the spirit of kamaʻāina. 🌺✈️
Produced by Fish Tank Creative in partnership with Hawaiian Airlines and Mekanism, this kamaʻāina-focused campaign celebrates local travel with purpose — captured across Maui, Kaua‘i, and Hawai‘i Island.
From multiple broadcast TVCs to paid media, creator content, brand social, and OOH, every creative asset was crafted by and for the people who call Hawai‘i home. Told through the journeys of local creators, and produced entirely by a kamaʻāina cast and crew, this work is a reflection of our deep-rooted commitment to authentic, place-based storytelling.
To honor the team behind the scenes, Fish Tank Creative also produced a cast + crew wrap party with Hawaiian Airlines — celebrating the spirit of collaboration that sets this campaign apart.
Learn more about the program: hawaiianairlines.com/Huakai
waiakea
Experience Waiākea’s journey in "Broad Waters," a story of Hawaiian roots, sustainability, and vision. 🌺
Produced by Fish Tank Creative and directed by Emmy Award-winner Nainoa Langer, this cinematic short film captures Waiākea’s commitment to protecting Hawai‘i’s beauty and future. Journey through Hilo town, Waiākea’s sustainable facilities, and the Big Island’s awe-inspiring landscapes — all tied together with the spirit of aloha.
Now playing on all Hawaiian Airlines flights as part of their in-flight entertainment. 📽️
Let’s break the mold
CREative
Direction
Creative Ideation
Brainstorming
Workshops
Concept and Direction
Creative Direction
Storytelling
Campaign Management
Oversight
Execution
brand
strategy
Cultural Insights
Cultural intelligence
Audience profiling
Brand Foundations
Framework
Positioning
Campaign Development
Integrated strategy
Social playbook
Content
Development
Engagement Experiences
IRL & digital
community building
Production
Direction
Execution
Partnerships
Talent, creator, and
influencer collabs
Ripples
to Waves
Approach
At Fish Tank Creative, our "Ripple to Wave" ethos starts with nuanced insights that scale into major market movements.
We ground our work in a deep understanding of consumer needs, then amplify through sharp strategy, bold creative, and compelling content.
It's not just marketing– it's a presence that can't be ignored.
so who’s
marvin fisher?
He’s obsessed with what moves culture. Captivated with the art and commerce of creativity and passionate about giving true talent a voice and platform.
With over fifteen years of big agency experience, Marvin Fisher has worked with some of the world's most culturally iconic brands. He's led teams at PMK* BNC, noun, and Endeavor's culture marketing agency, 160over90.
His work with Diageo and PepsiCo solidified his experience building cultural marketing strategies within luxury spirits and CPG industries. He lent his eye for curated premium experiences for lifestyle brands like Champion, and The Jordan Brand. He also orchestrated high-profile partnerships and campaigns within the entertainment and music industry for T-Mobile.
Marvin sees creative inspiration wherever he goes. From the pounding streets of L.A.'s music scene to the calming shores of O'ahu, his current residence. A master storyteller and a keen observer of consumer behavior, he's forever fascinated with what resonates with people and why.
From Los Angeles to Honolulu, Marvin leaves his mark, shaping the future of brand marketing with every campaign he touches.
